Interbrand Releases 2016 Best Global Brands Report: Apple and Google Hold the Top Two Spots Tesla and Dior Join the List

NEW YORK–(BUSINESS WIRE)–Oct. 05, 2016 Leading brand consultancy, Interbrand, named Apple, Google and Coca-Cola the three most valuable brands in its 2016 Best Global Brands report, with automotive and technology brands dominating the ranking—and Tesla and Dior entering the Top 100 brands. Now in its 17th year, the report reveals the Anatomy of Growth, and […]

Light Reaction Launches in Vietnam

HO CHI MINH CITY, Vietnam–(BUSINESS WIRE)–Oct. 04, 2016 Light Reaction, an outcomes-driven performance advertising business that is part of Xaxis, announced today the launch of operations in Vietnam. Light Reaction’s pay-for-performance media model provides advertisers with a risk-free way to drive real outcomes such as sales, subscriptions and other concrete forms of engagement, paying only […]