The Trade Desk and TikTok Launch New Advertising Partnership in Asia Pacific

PepsiCo in Thailand first to launch campaign, accessing premium TikTok inventory via The Trade Desk platform SINGAPORE–(BUSINESS WIRE)–Mar. 19, 2020 The Trade Desk (Nasdaq: TTD) and TikTok, the leading destination for short-form mobile video, have announced a new advertising partnership covering key Asia Pacific markets. The partnership will allow advertisers to directly access premium TikTok […]

NTHU Researchers Develop AI App for Generating Catchy Ads

HSINCHU, Taiwan–(BUSINESS WIRE)–Mar. 18, 2020 An NTHU interdisciplinary research team led by Associate Professor Wu Shan-hung of the Department of Computer Science, Associate Professor Liu Yi-wen of the Department of Electrical Engineering, and Chair Professor Chang Cheng-shang of the Institute of Communications Engineering has recently developed an automated system for the production of digital advertisements. […]

Interbrand Releases 2016 Best Global Brands Report: Apple and Google Hold the Top Two Spots Tesla and Dior Join the List

NEW YORK–(BUSINESS WIRE)–Oct. 05, 2016 Leading brand consultancy, Interbrand, named Apple, Google and Coca-Cola the three most valuable brands in its 2016 Best Global Brands report, with automotive and technology brands dominating the ranking—and Tesla and Dior entering the Top 100 brands. Now in its 17th year, the report reveals the Anatomy of Growth, and […]

Light Reaction Launches in Vietnam

HO CHI MINH CITY, Vietnam–(BUSINESS WIRE)–Oct. 04, 2016 Light Reaction, an outcomes-driven performance advertising business that is part of Xaxis, announced today the launch of operations in Vietnam. Light Reaction’s pay-for-performance media model provides advertisers with a risk-free way to drive real outcomes such as sales, subscriptions and other concrete forms of engagement, paying only […]